The total ethics manifesto is a chance for us all to commit to bold progress towards a fashion industry which puts the life and wellbeing of people, our fellow animals and the planet we share before profit.


Sign your name: create change.👇

sign the manifesto -

sign the manifesto -

The manifesto can be signed by people representing fashion brands, retailers, institutions and councils, as well as by those who work in these as individuals, lecturers, and designers. Politicians, policy-makers, journalists, scientists, academics, celebrities and influencers are also invited to sign on.

Sign today, join over 800 other change-makers.

Read the manifesto:

In the midst of interwoven environmental and ethical crises impacting the planet and all those of all species who share it, it is time for the fashion industry to transition towards a total ethics fashion system.

A total ethics fashion system prioritises the life and wellbeing of people, our fellow animals and the planet before profit and further production. In order for fashion to align with this premise, it must prioritise autonomy and consent: refusing the exploitation, commodification and destruction of all individuals and the planet we share. Ultimately, this means a just transition to a fashion system which pays living wages to everyone across all supply chains, which is slow, circular and respectful of planetary boundaries, and which shifts to sustainable and just alternatives to fossil fuel-based, deforestation-driven and animal-derived materials alike.

A just transition towards a total ethics fashion system is complex and it takes time. It requires innovation, retraining, economic support, cultural sensitivity and a kind of progress which respects the value of tradition. It is required for sustained life on Earth. The total ethics fashion manifesto is not a demand that the fashion industry unfeasibly change overnight, but a recognition that a system which places all life before profit is the system we must continuously and boldly work towards through incremental yet radical and meaningful transformation.

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Wondering where this started? Our founder’s book, Total Ethics Fashion, is an explanation as to why this manifesto is a movement that’s time has come.