Alternatives to down
The cold truth about down is that there is no ethical way to obtain it. With the technological innovation we have today, we can stay warm even in the coldest of climates without compromising our values.
These materials are free from animal cruelty, and are produced with minimal environmental impact.
If you're looking for material innovations still in development, explore our page on down alternative innovation at CIRCUMFAUNA.
PrimaLoft P.U.R.E
Warmer than down, water resistant unlike down. This material is synthetic, and largely made of recycled post-consumer waste plastics.
This was the case for PrimaLoft, and then PrimaLoft P.U.R.E was released, seeing the added benefit of a 48% reduction in CO2 emissions during material production.
PrimaLoft P.U.R.E
Warmer than down, water resistant unlike down. This material is synthetic, and largely made of recycled post-consumer waste plastics.
This was the case for PrimaLoft, and then PrimaLoft P.U.R.E was released, seeing the added benefit of a 48% reduction in CO2 emissions during material production.
FLWRDWN
Created by Pangaia, Flowerdown (or FLWRDWN) is made of sustainably sourced wildflowers, which are made into a bio-polymer with the use of an aerogel made largely from recycled paper. This aerogel increases thermal insulation, and water repellency.
This material is completely biodegradable.
Want to keep learning?
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Good On You material guides
We worked with renowned ethical and sustainable fashion education source Good On You to improve their animal-derived material guides.
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Cruelty is out of fashion report
An overview of the fashion industry’s laws and policies on wild animal products, from Collective Fashion Justice and World Animal Protection.
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#WhoKilledForMyClothes
Animal-derived fashion materials would not exist without farm workers, slaughterhouse workers, or animals and their bodies themselves.