Our core values

Collective liberation

Held most dear to us is the knowledge that true freedom and justice exists only when it is offered to us all. Our work within the fashion industry aims to operate within this framework. No one shall be left behind.

Impact

As an organisation, we must strive to seek the greatest impact at all times. By setting targets and measuring success through each campaign and initiative, we can ensure our work is ever-improving and impactful for those harmed for fashion.

Transparency

A lack of transparency in the fashion industry has allowed for great injustice to continue. As an organisation working for transparency and change, we must hold ourselves and our way of working accountable to the same standard.

Nuance

Recognising that the fashion industry is complex in its harm toward humans and non-humans, our advocacy must be nuanced. Victimised humans victimise non-humans, for example, and we must speak against both injustices even when it is difficult, complex, or unpopular.

Collaboration

Our vision of a total ethics fashion system is significant and complex. To see it come into fruition, we must collaborate with others, including with seemingly unlikely allies. It is through collaboration that we will see the end of injustice for fashion's sake.

Innovation

Just as humanity has caused such injustice, we have the tools to uproot it. Through innovation, cruelty and wastefulness can be made redundant. By supporting just new materials and modes of operating in fashion, we reach closer to a total ethics system.