It’s 2024: it’s time to leave fur behind.
Help us ban it.
Our progress so far
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Mislabelled fur sellers issued warnings and committing to ban fur sales
Following our work with Andy Meddick MP of the Animal Justice Party, a taskforce set up by Consumer Affairs Victoria has found instances of mislabelled fur sold at market. These sellers have been issued warnings, and one even committed to banning fur.
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Media coverage on the issue of animal fur sold as 'faux fur', and other mislabelling
Our efforts to expose misleading labelling of animal fur – including canine and wild animal fur – has received media attention, in turn strengthening our campaign to ban fur in the City of Melbourne, and ultimately, the state of Victoria.
Read The Age’s article. -
Further media coverage of mislabelled fur, including cat fur
Our continued collaborative investigation uncovered domestic cat fur for sale in Melbourne, with coverage across the Herald Sun, the Guardian, and 132 other publications.
Off the back of this news, we have called for a statewide ban on animal fur sales.
Why ban fur?
Everything you need to know about fur
The fur industry is an archaic, dying industry built upon death and cruelty. Fur is also not as sustainable as green-washed industry marketing would have you belief, and even has some negative health implications for those producing, and sometimes even wearing it.
Image: Born Free USA
Fur farming and zoonotic disease
As the COVID-19 pandemic continues to take lives, we must recognise the dangers that arise when we factory-farm animals. In 2020, fur farming across multiple countries closed down in fear of spreading disease, with many COVID-19 positive animals slaughtered at mass.
Image: Oikeutta Eläimille Investigation
People want a fur ban, and prefer animal-free alternatives
Collective Fashion Justice commissioned independent polling of citizens of the City of Melbourne in collaboration with Animal Justice Party MP Andy Meddick’s office, and found that the majority of people are in support a ban on fur.
Image: Alternatives to fur
Want more reasons to help ban fur?
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