Good On You material guides

Collective Fashion Justice has worked with renowned ethical and sustainable fashion education source Good On You to develop their animal-derived material guides.

CFJ has transformed these material guides by adding a greater depth of information on the intertwined harms animal-derived material production causes non-humans, humans and the planet. The guides now go into detail about the ethical nuances consumers should consider when shopping for alternatives.

  • Material guide: how ethical is cashmere and is it sustainable?

    Cashmere is considered an ultra-soft, luxurious, and expensive material, but it’s increasingly common and affordable. More accessible prices don’t mean improved values, though—here’s why cashmere is best avoided by the conscious consumer.

    Interested to see how CFJ has transformed this guide? Read the earlier published version of Good On You’s cashmere guide here

  • Is snake skin ethical? A look at fashion’s favourite 'exotic' material

    Many brands have banned fur while continuing to sell products made from the skins of snakes—but is this really any more ethically or environmentally acceptable? Here, Emma Håkansson, advocate and founding director of Collective Fashion Justice, explores snakeskin production, its ethics, and impact on everyone involved in the process.

  • Material guide: is down feather ethical and sustainable?

    Down feather is often touted as a sustainable material but flagged for its perpetuation of animal cruelty. Here’s why down is best avoided by the conscious consumer.

  • Material guide: how sustainable and ethical is wool?

    Wool is a go-to fabric for warm and comfortable clothes. But it’s not as simple as shearing happy sheep—the reality is a complex supply chain that presents a host of animal welfare and environmental concerns. So, how sustainable and ethical is wool?

    Interested to see how CFJ has transformed this guide? Read the earlier published version of Good On You’s wool guide here.

  • Material guide: is leather ethical or sustainable?

    With people considering where their clothes come from more than ever before, leather is a contentious topic in the sustainable fashion sphere. So is leather ethical or sustainable? Let’s take a closer look.

    Interested to see how CFJ has transformed this guide? Read the earlier published version of Good On You’s leather guide here.

  • Ethical guide to kangaroo leather: How millions of kangaroos are slaughtered for their skins

    As people become more aware of the ethical and environmental harms of cow skin leather, some have said kangaroo leather is a better and more sustainable alternative. Is that true or more greenwashing from the industry? We explore what’s labelled the largest commercial land-dwelling wildlife slaughter.

  • Material guide: The cruelty behind angora fibre

    Angora is a long, silky fibre made from the soft coats of angora rabbits. The material has fallen heavily out of fashion following investigations highlighting its cruelty, but can angora ever be ethical or sustainable? CFJ’s founder Emma Håkansson investigates.

Articles for Good On You

  • Fashion is moving beyond fur, so what’s next?

    The fashion industry is quickly turning fur into an unjust memory of the past. While soft and fluffy fashion isn’t going anywhere, we need sustainable, animal-free alternatives to take their place. So what are the best alternatives to fur?

  • Is leather a by-product of the meat industry?

    One of the greatest perceived differences between fur, as compared to leather and sheepskin, is that fur farming is its own industry, whereas skins from cows and sheep are by-products of another. But is this accurate?

  • The human rights issues behind fashion’s animal supply chains

    When we talk about the ethics of wearing animal-derived materials, we often think of the animals those materials are made of. However, humans working in these supply chains are harmed too.

  • What do I wear instead of animal skins? Answers from the experts in documentary SLAY

    Is it acceptable to kill animals for fashion? This is the question a new feature-length documentary asks the fashion industry, and all of us who get dressed each day.

Want to keep learning?

  • Non-human animals

    Animals lose their freedoms and live in unethical, unsustainable systems that treat them like objects, rather than living beings.

  • 5 ways to shop more sustainably

    We cannot sustain the pace of fashion which creates so much harm. So, here’s how we can shop in ways that are caring, not harmful…

  • Overcoming green-washing

    Fashion is littered with false information, with claims being used to green-wash people into making purchases they otherwise wouldn’t.